RAVE™ momentum continues as Austrian Airlines chooses The IMS Company’s seat-centric IFE system on 10 aircraft
Joins Lufthansa, Air Transat and others as momentum for seat-centric IFE builds at APEX
| Seattle, WA | 9-13-11 | — As the opening of the Airline Passenger Experience Association (APEX) Conference in Seattle approaches, the momentum behind "seat-centric" IFE grows unabated as Southern California-based The IMS Company announced that Austrian Airlines has chosen its RAVE™ inflight entertainment system for ten aircraft including four B777s and six B767s.
The order increases The IMS Company’s RAVE™ backlog to more than 60 aircraft, a number that more than doubles should all of the airline options for the system be exercised. Seven other airlines opting for RAVE™ include airberlin, Brussels Airlines, Lufthansa German Airlines, Air Transat and SriLankan Airlines, with additional announcements expected during the Conference.
Every seat in the two-class configuration of Austrian’s B777s and B767s will have a RAVE™ screen, according to Harry Gray, vice president sales and marketing at The IMS Company said. "We believe in your product", says Alexandra Strobl, director of Product Development for Austrian Airlines. "It is smart and simple, for Passengers as well as for airlines. And that approach suits the Austrian spirit."
RAVE™ is a new concept in inflight entertainment that improves upon traditional systems by leveraging the best attributes of traditional AVOD systems with the characteristics of portable-player IFE. The concept is gaining considerable traction in the inflight entertainment industry.
RAVE™ gives The IMS Company an opportunity to apply more than 15 years’ experience providing IFE expertise to others by way of engineering services support to its own fully certified AVOD product with a system architecture that reflects its positive experience as one of the industry leaders in portable media solutions.
About The IMS Company: Founded in 1996, The IMS Company is an entertainment and communications solutions provider in the travel industry, and a systems and software solutions provider to the air transport, aerospace and government markets.
IMS Entertainment provides commercial airlines with embedded and portable entertainment systems, wireless communications solutions, and content management services.
IMS Engineering provides engineering services, software development, information architecture, workflow and cloud computing.
IMS Flight Deck produces Electronic Flight Bags and associated software applications for use on commercial and regional aircraft, and by individual pilots.
In 2007, 2008 and 2009, The IMS Company was named among the fastest-growing privately-held companies in technology-heavy Orange County California by the Orange County Business Journal
IMS Press Contact : Harry Gray, vice president sales & marketing hgray@imsco-us.com or Michael Childers mchilders@imsco-us.com. During APEX call on us at Booth 1210.
About Austrian Airlines: Austrian Airlines is Austria’s largest carrier and offers a global route network of round 130 destinations. In Central and Eastern Europe, the route network is particularly dense: With 46 destinations Austrian Airlines is the market leader throughout the region. Thanks to its favourable geographical location at the heart of Europe, the company’s hub at Vienna International Airport is the ideal gateway between East and West. Austrian Airlines is part of the Lufthansa Group, Europe’s largest airline group, and a member of the Star Alliance, the first global alliance of international airlines.